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Hi, how can we help you today?
Many manufacturers have guidelines on how retailers can price their products. These may prohibit or limit the use of coupons or promos.
Why can't coupons be used on every brand? Many of these guidelines come from a minimum advertised price (MAP) policy, which sets the lowest price a retailer can advertise for a manufacturer's products. MAP policies help protect a brand's value and keep pricing consistent across its authorized retailers. When a manufacturer's policy limits discounts, AuthenTEAK can't apply a coupon to those products or include them in a sale, which is why some brands may be excluded from a promotion. These restrictions are set by each manufacturer, so they can vary by brand. If you aren't sure whether a coupon applies to an item, our team is happy to check for you.