JAIPUR LIVING

A rug under two pillows.

Jaipur Living produces the most beautiful rugs, pillows, poufs, and throws in the most ethical of ways. The company’s mission is to create beautiful lives for its employees, customers, and artisans—all while preserving the age-old craftsmanship of handmade rugs.

Through social initiatives and the Jaipur Rugs Foundation, Jaipur Living supports more than 40,000 artisans in 600 Indian villages by providing them with a livable wage, access to health care, leadership education, and opportunities for personal growth and development.

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Collage of various picutures, on the top left there is a man sewing a rug, top right, a rug under a sofa, bottom left, a brown and white rug under a loveseat and ottoman, bottom right there is a woman smiling.

BEAUTIFUL LIFE

ARTISAN-MADE

Through the Jaipur Rugs Foundation, Jaipur Living provides its network of more than 40,000 artisans with a sustainable livelihood, as well as access to healthcare, education, leadership training, and opportunities for personal growth and development.

AN AGE-OLD CRAFT

With a mission to preserve the age-old craftsmanship of handmade rugs, Jaipur Living removes the middleman by working directly with its artisans, ensuring quality and consistency, while allowing artisans to earn a sustainable, livable wage.

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LUXURY HANDMADE RUGS

With a mission to create beautiful lives, Jaipur Living is a global lifestyle brand the produces luxury handmade rugs, pillows, poufs, and throws.

In 1978, Nand Kishore Chaudhary (NKC) founded Jaipur Rugs alongside nine artisans working on two looms. Built on the principle of dignity, NKC’s business employed so-called “untouchables,” subverting centuries-old practices that had once shunned the poor, women, and artists.

Today—led by NKC’s daughters, Asha and Archana Chaudhary—Jaipur Living carries on NKC’s mission by creating beautiful lives for its customers, artisans, and employees, all while preserving the age-old craftsmanship of luxury handmade rugs.

Every purchase of a Jaipur Living product directly supports their community of artisans in India. The Jaipur Rugs Foundation provides artisans with a livable wage, access to health care, leadership education, and opportunities for personal growth and development. 85 percent of Jaipur Living’s weavers are women, whose employment has afforded them financial independence and personal empowerment.