Jaipur Living produces the most beautiful rugs, pillows, poufs, and throws in the most ethical of ways. The company’s mission is to create beautiful lives for its employees, customers, and artisans—all while preserving the age-old craftsmanship of handmade rugs.Shop all Jaipur Living
LUXURY HANDMADE RUGS
With a mission to create beautiful lives, Jaipur Living is a global lifestyle brand the produces luxury handmade rugs, pillows, poufs, and throws.
In 1978, Nand Kishore Chaudhary (NKC) founded Jaipur Rugs alongside nine artisans working on two looms. Built on the principle of dignity, NKC’s business employed so-called “untouchables,” subverting centuries-old practices that had once shunned the poor, women, and artists.
Today—led by NKC’s daughters, Asha and Archana Chaudhary—Jaipur Living carries on NKC’s mission by creating beautiful lives for its customers, artisans, and employees, all while preserving the age-old craftsmanship of luxury handmade rugs.
Every purchase of a Jaipur Living product directly supports their community of artisans in India. The Jaipur Rugs Foundation provides artisans with a livable wage, access to health care, leadership education, and opportunities for personal growth and development. 85 percent of Jaipur Living’s weavers are women, whose employment has afforded them financial independence and personal empowerment.