With a mission to create beautiful lives, Jaipur Living is a global lifestyle brand that produces luxury handmade rugs, pillows, poufs, and throws.
In 1978, Nand Kishore Chaudhary (NKC) founded Jaipur Rugs alongside nine artisans working on two looms. Built on the principle of dignity, NKC’s business employed so-called “untouchables,” subverting centuries-old practices that had once shunned the poor, women, and artists.
Today—led by NKC’s daughters, Asha and Archana Chaudhary—Jaipur Living carries on NKC’s mission by creating beautiful lives for its customers, artisans, and employees, all while preserving the age-old craftsmanship of luxury handmade rugs.
Every purchase of a Jaipur Living product directly supports their community of artisans in India. The Jaipur Rugs Foundation provides artisans with a livable wage, health care, leadership education, and personal growth and development opportunities. 85 percent of Jaipur Living’s weavers are women, whose employment has afforded them financial independence and personal empowerment.